Site Activation Brief — Prepared May 2026

Four development paths for a youth sports facility in St. Louis.

A scoping document outlining four development options across a spectrum of investment levels — from minimal site improvements to a fully programmable indoor-outdoor sports complex. Each option is operationally viable and serves an established south city demand profile. The right path depends on the vision, development appetite, philanthropic ambition, and partnership structure behind the project.

Location

4320–4354 S. Kingshighway Blvd, St. Louis, MO 63109

Use case

Youth & community sports

Operating coalition

City League & South City Sporting Goods — see Operating Team tab

Document prepared by

City League

A spectrum of options

These four paths range from minimal investment to transformational. The right one depends on development goals, philanthropic appetite, and the community impact desired — not on a predetermined outcome.

Operationally honest

Cost figures are grounded in current 2025–26 industry pricing benchmarks. Operating projections assume conservative utilization aligned with industry-standard underwriting practices.

Build informs legal vehicle

An operating coalition is engaged. The legal vehicle — single nonprofit, umbrella nonprofit, LLC, or hybrid — follows from the build path chosen. A minimal-investment option may suit a single 501(c)(3); a transformational complex may warrant an LLC or umbrella entity.

Four development tiers, side-by-side.

Detailed cost and revenue line items available in the Cost & Revenue Detail tab. Operating projections shown reflect industry-standard operator performance under realistic utilization assumptions.

Minimal Investment

Community Grass Fields

Asset-light outdoor programming on improved natural-grass fields. Lowest barrier to entry; fastest to activate.

Estimated Development Cost

$280K – $620K

Site prep, seeding, basic infrastructure, lighting

Includes

Reseeded & leveled grass fields (T-ball & soccer)

Sprinkler / irrigation system

Outdoor LED field lighting (basic, 1–2 fields)

Storage shed

Concessions & restrooms (basic)

Gravel parking lot

Operating Picture (Annual)

Revenue

$45K – $75K

Expenses

$35K – $55K

Net

~$10K – $20K surplus

The story this tells

“A community park that serves hundreds of kids each season.”

Lowest Capital — Two Sports

Soccer & Baseball Complex

Outdoor multi-field complex with light infrastructure. Soccer + baseball anchor programming, seasonal use.

Estimated Development Cost

$1.4M – $2.85M

Outdoor turf or grass + modular amenities, lighting

Includes

2 small baseball fields

Batting cages

3–4 small-sided soccer / flag football fields

Outdoor LED field lighting (all fields)

Restrooms, concessions, storage building

Paved parking lot

Operating Picture (Annual)

Revenue

$250K – $385K

Expenses

$185K – $270K

Net

~$65K – $115K surplus

The story this tells

“A neighborhood field complex where kids play spring through fall — under the lights.”

Hybrid Investment

Indoor-Outdoor Hybrid

Outdoor fields plus modular indoor building — year-round programming becomes possible.

Estimated Development Cost

$3.5M – $5.8M

Outdoor fields + 10K–15K sq ft modular building, lighting

Includes

1 small baseball field

Batting cages

2 medium-sized soccer fields

Outdoor LED field lighting (all fields)

Modular building with 1–2 indoor courts

Restrooms, concessions, storage

Small paved parking lot

Operating Picture (Annual)

Revenue

$455K – $670K

Expenses

$390K – $545K

Net

~$65K – $125K surplus

The story this tells

“A year-round destination — weather no longer dictates the season.”

Transformational

Full Sports Complex

Premier multi-sport complex with retail, offices, and naming-rights potential. Legacy-level investment.

Estimated Development Cost

$7.5M – $15.5M

Modular indoor-outdoor complex + locker, retail, offices, lighting

Includes

1 small baseball field

2 medium-sized soccer fields

Outdoor LED field lighting (competition-grade, all fields)

Modular building with 2–4 indoor courts

Locker rooms, restrooms, concessions, storage

Office space & conference room

Retail space

Paved parking lot

Operating Picture (Annual)

Revenue

$910K – $1.5M

Expenses

$725K – $1.13M

Net

~$185K – $370K surplus

The story this tells

“A regional anchor — a community asset that serves families for a generation.”

At a glance.

Every category, every tier — one view. All cost ranges are 2025–26 industry-grounded estimates; final figures depend on site conditions and partner selection.

	Minimal InvestmentCommunity Fields	Lowest CapitalSoccer + Baseball	HybridIndoor-Outdoor	TransformationalFull Sports Complex
Outdoor fields	2 grass fields	3–4 soccer + 2 baseball	2 soccer + 1 baseball	2 soccer + 1 baseball
Indoor courts	—	—	1–2 modular	2–4 modular
Outdoor lighting	Basic LED (1–2 fields)	LED (all fields)	LED (all fields)	Competition-grade LED
Batting cages	—	Yes	Yes	Optional
Locker rooms	—	—	Basic	Full
Office / conference space	—	—	—	Yes
Retail space	—	—	—	Yes
Parking	Gravel	Paved lot	Paved lot	Paved lot
Programming season	Spring/Summer/Fall	Spring/Summer/Fall	Year-round	Year-round
Primary user base	Youth leagues	Youth + adult leagues	Youth, leagues, rentals	Regional — teams, leagues, events
Naming rights potential	Field-level	Complex-level	Building + complex	Full complex + legacy
Development cost	$280K – $620K	$1.4M – $2.85M	$3.5M – $5.8M	$7.5M – $15.5M
Annual net (operations)	$10K – $20K	$65K – $115K	$65K – $125K	$185K – $370K

Net figures shown are operating surplus before turf replacement reserves. See Cost & Revenue Detail tab for fully reserved net positions.

Considerations to explore together.

Each of the four development paths above is feasible on its own merits. Which path serves you best depends on dimensions only you can speak to. The considerations below frame the conversation we’d want to have together — not as decisions made in this document, but as the shape of a productive next conversation.

—

How do your expectations for financial return and your philanthropic objectives balance in your decision-making for this site?

—

What operating structure best fits the build path you’d want to pursue — single nonprofit, umbrella nonprofit, LLC, or hybrid entity?

—

What time horizon are you working within for activating the parcel?

—

What recognition, naming, or legacy considerations matter to you?

Supporting financial detail

Cost & revenue breakdowns by tier.

Itemized development costs and annual operating projections for each of the four development paths. All figures are ranges grounded in 2025–26 industry pricing benchmarks. Final figures will depend on site conditions, scope refinement, and partner selection.

Modeling assumptions.

All figures below reflect these consistent baseline assumptions. Adjusting any of these would shift the projections meaningfully.

Field utilization: 50–75% of available booking hours during operating season

Court utilization: 60–75% of available booking hours, year-round

Field rental rate: $50–$120/hour depending on field size and surface

Court rental rate: $30–$60/hour depending on tier

Outdoor season: 30 weeks (Tier 0–1); year-round indoor (Tier 2–3)

Operating reserves: ~5% of expenses set aside annually

Soft costs: ~12–18% of hard construction (design, permits, engineering)

Contingency: ~10% of total project budget

Operator compensation: Included within Staffing line at each tier (Executive Director / GM, scaled to facility size)

Turf replacement reserve: Included in Maintenance line for tiers with turf (8–10 year lifecycle, sinking fund approach)

Building construction: All buildings (storage, restrooms, concessions, locker rooms, indoor sport facilities) modeled as pre-engineered modular construction on slab-on-grade for lowest-cost approach

Minimal Investment

Community Grass Fields

Development

$280K – $620K

Annual Net

$10K – $20K

Development Cost Breakdown

Site Work
Site clearing & grading	2 fields, basic prep	$30K – $60K
Reseeding & field leveling	Natural grass, 2 fields	$25K – $50K
Sprinkler / irrigation system	2 zones	$30K – $60K
Lighting
Outdoor LED field lights	Basic, 1–2 fields	$50K – $130K
Buildings & Amenities
Storage shed	Prefab modular, 200 sq ft	$8K – $15K
Restroom & concessions (basic)	Modular on slab, 400 sq ft	$50K – $100K
Parking & Infrastructure
Gravel parking lot	~30 spaces	$15K – $30K
Utility connections	Water, sewer, electric tie-in	$20K – $50K
Fencing & signage	Perimeter + basic signage	$15K – $35K
Soft Costs
Design, permits, engineering	~12% of hard costs	$15K – $35K
Contingency	~10% of total	$25K – $55K
Total Development Cost		$280K – $620K

Annual Revenue Breakdown

Field Rentals
Field rentals (grass)	2 fields × 12 hr/wk × $30/hr × 24 wks	$15K – $25K
Programs
Youth league fees	2 seasons, ~150 athletes	$15K – $25K
Summer camps	2–3 weeks, 30 kids/wk	$5K – $10K
Other Revenue
Concessions	Game-day, modest volume	$3K – $5K
Sponsorships / field signage	2–4 small sponsors	$5K – $8K
Grants / philanthropy	Small annual grants	$2K – $5K
Total Annual Revenue		$45K – $75K

Annual Expense Breakdown

Field maintenance	Mowing, seeding, irrigation	$10K – $15K
Utilities (water, electric)	Lights, irrigation	$5K – $8K
Insurance	General liability	$4K – $7K
Part-time staff	PT operator/coordinator + seasonal field staff	$8K – $15K
Programming & equipment	Balls, nets, supplies	$3K – $5K
Admin / accounting	Bookkeeping, fees	$3K – $5K
Operating reserve	~5%	$2K – $3K
Total Annual Expenses		$35K – $55K

Annual Net Position

$10K – $20K

Surplus reinvested into facility & programs

Lowest Capital — Two Sports

Soccer & Baseball Complex

Development

$1.4M – $2.85M

Annual Net

$50K – $90K

Development Cost Breakdown

Site Work
Site clearing & grading	~3–4 acres	$80K – $150K
Drainage & base prep	Below all fields	$120K – $220K
Outdoor Fields
Soccer/flag football fields	3–4 small-sided, grass or turf	$300K – $700K
Baseball fields	2 small youth-scale fields	$180K – $360K
Batting cages	2–3 outdoor cages w/ netting	$25K – $50K
Lighting
Outdoor LED field lights	All fields, recreational-grade	$200K – $400K
Buildings & Amenities
Restroom / concessions building	Modular on slab, ~1,500 sq ft	$120K – $220K
Storage building	Pre-engineered modular, ~500 sq ft	$20K – $40K
Parking & Infrastructure
Paved parking lot	~75 spaces, paved + striped	$100K – $180K
Utility infrastructure	Water, sewer, electrical	$80K – $150K
Fencing & signage	Perimeter, dugouts, signage	$50K – $90K
Soft Costs
Design, permits, engineering	~12–15% of hard costs	$165K – $300K
Contingency	~10% of total	$140K – $290K
Total Development Cost		$1.4M – $2.85M

Annual Revenue Breakdown

Field Rentals
Soccer field rentals	3 fields × 18 hr/wk × $50/hr × 30 wks	$70K – $90K
Baseball field rentals	2 fields × 14 hr/wk × $45/hr × 28 wks	$30K – $40K
Batting cage rentals	2 cages × 15 hr/wk × $25/hr × 30 wks	$18K – $25K
Programs
Youth leagues (seasonal)	2 seasons, ~400 athletes	$40K – $60K
Adult leagues	2 seasons, soccer + softball	$15K – $25K
Tournaments	4–6 events/year	$20K – $35K
Summer camps & clinics	200 campers × 6 weeks × $150–$200/wk	$45K – $70K
Other Revenue
Concessions	Game days + tournaments	$8K – $15K
Sponsorships & signage	5–8 sponsors, field signage	$15K – $30K
Grants / philanthropy	Annual giving + small grants	$10K – $20K
Total Annual Revenue		$250K – $385K

Annual Expense Breakdown

Staffing	ED/GM + 1 FT ops + 2–3 PT + camp staff	$85K – $120K
Utilities	Lights, water, irrigation	$25K – $40K
Insurance	Liability, property	$12K – $18K
Field maintenance & turf reserve	Mowing, turf care, drag + replacement sinking fund	$35K – $55K
Programming & equipment	Uniforms, balls, nets	$15K – $22K
Marketing & tech	Booking system, promo	$8K – $14K
Admin / accounting / legal	Professional services	$10K – $15K
Operating reserve	~5%	$10K – $11K
Total Annual Expenses		$200K – $295K

Annual Net Position

$50K – $90K

Surplus reinvested into facility & programs

Hybrid Investment

Indoor-Outdoor Hybrid

Development

$3.5M – $5.8M

Annual Net

$35K – $75K

Development Cost Breakdown

Site Work
Site clearing & grading	Building pad + fields	$120K – $200K
Drainage & base prep	Engineered base	$150K – $250K
Outdoor Fields
Soccer fields	2 medium-sized, turf	$400K – $700K
Baseball field	1 small field, hybrid surface	$120K – $220K
Batting cages	2 outdoor cages	$25K – $50K
Indoor Building (Modular)
Pre-engineered steel building (kit)	10K–15K sq ft on slab, $85–150/sf	$850K – $2.25M
Indoor courts & flooring	1–2 courts, multi-sport	$120K – $250K
HVAC, electrical, plumbing	Standard MEP	$200K – $400K
Interior fit-out	Modular restrooms, locker, concessions	$120K – $300K
Lighting
Outdoor LED field lights	All fields, recreational-grade	$160K – $300K
Indoor LED court lighting	Per court	$25K – $50K
Parking & Infrastructure
Paved parking lot	~100 spaces	$130K – $220K
Utility infrastructure	Heavy-duty service	$120K – $220K
Fencing, signage, landscaping	Perimeter + curb appeal	$60K – $120K
Soft Costs
Design, permits, engineering	~14% of hard costs	$420K – $620K
Contingency	~10% of total	$340K – $530K
Total Development Cost		$3.5M – $5.8M

Annual Revenue Breakdown

Field Rentals
Soccer field rentals	2 turf fields × 25 hr/wk × $80/hr × 30 wks	$110K – $130K
Baseball field rentals	1 field × 18 hr/wk × $50/hr × 28 wks	$22K – $30K
Batting cage rentals	2 cages × 18 hr/wk × $30/hr	$25K – $35K
Indoor Court Rentals
Court rentals	2 courts × 30 hr/wk × $50/hr × 50 wks	$130K – $160K
Programs
Youth leagues (year-round)	~600 athletes annually	$60K – $90K
Adult leagues	Year-round, multiple sports	$25K – $40K
Tournaments	8–12 events/year	$30K – $50K
Camps & clinics	200 campers × 6 weeks × $175–$225/wk	$50K – $80K
Other Revenue
Memberships	Family & team memberships	$15K – $25K
Concessions	Year-round, higher volume	$15K – $25K
Sponsorships & signage	10–15 sponsors	$30K – $50K
Grants / philanthropy	Major + annual giving	$25K – $40K
Total Annual Revenue		$455K – $670K

Annual Expense Breakdown

Staffing	ED/GM + 1 FT ops + 4–5 PT + camp staff	$175K – $240K
Utilities	HVAC, lighting, water	$45K – $70K
Insurance	Property, liability, D&O	$18K – $28K
Maintenance & turf reserve	Building + fields + courts + turf replacement reserve	$60K – $100K
Programming & equipment	Year-round, more programs	$25K – $40K
Marketing & tech	Booking, CRM, promo	$18K – $30K
Admin / professional services	Accounting, legal	$20K – $30K
Lease / ground rent	Per developer agreement	$0 – $35K
Operating reserve	~5%	$20K – $25K
Total Annual Expenses		$420K – $595K

Annual Net Position

$35K – $75K

Surplus reinvested into facility & programs

Transformational

Full Sports Complex

Development

$7.5M – $15.5M

Annual Net

$140K – $295K

Development Cost Breakdown

Site Work
Site clearing & grading	Larger building pad + fields	$200K – $400K
Drainage, base prep, retaining	Engineered, full site	$300K – $550K
Outdoor Fields
Soccer fields	2 medium-sized, premium turf	$500K – $850K
Baseball field	1 small, premium surface	$150K – $280K
Indoor Building (Modular)
Pre-engineered building shell (kit)	25K–40K sq ft on slab, $100–180/sf	$2.5M – $7.2M
Indoor courts & flooring	2–4 courts, premium surfaces	$250K – $550K
HVAC, electrical, plumbing	Larger system, energy-efficient	$450K – $850K
Locker rooms (full)	Modular fit-out, showers/lockers	$160K – $400K
Office & conference space	Modular fit-out, ~2,000 sq ft	$120K – $300K
Retail space build-out	Vanilla shell, ~1,000 sq ft	$80K – $180K
Concessions / food service	Modular kitchen-ready	$120K – $300K
Lighting
Outdoor LED (competition-grade)	All fields, higher lux	$300K – $550K
Indoor LED court lighting	2–4 courts	$50K – $120K
Parking & Infrastructure
Paved parking lot	~200 spaces, paved + striped	$250K – $450K
Utility infrastructure	Full commercial service	$200K – $400K
Fencing, signage, landscaping	Premium curb appeal	$120K – $250K
Soft Costs
Design, permits, engineering	~15% of hard costs	$1.0M – $1.8M
Contingency	~10% of total	$760K – $1.4M
Total Development Cost		$7.5M – $15.5M

Annual Revenue Breakdown

Field Rentals
Soccer field rentals	2 fields × 28 hr/wk × $100/hr × 32 wks	$170K – $200K
Baseball field rentals	1 field × 20 hr/wk × $60/hr × 30 wks	$32K – $40K
Indoor Court Rentals
Court rentals	3 courts × 35 hr/wk × $60/hr × 50 wks	$280K – $360K
Programs
Youth leagues (year-round)	~1,000 athletes annually	$100K – $160K
Adult leagues	Multiple sports, year-round	$45K – $75K
Tournaments & events	15–25 events/year	$80K – $140K
Camps & clinics	300 campers × 6–8 weeks × $200–$275/wk	$110K – $180K
Building Revenue
Retail tenant lease	~1,000 sq ft × $20–30/sf	$20K – $30K
Office space lease	Tenant or own use	$15K – $35K
Other Revenue
Memberships	Premium tiers available	$30K – $60K
Concessions / food service	Higher volume, year-round	$35K – $60K
Sponsorships & naming rights	Major sponsors + naming	$60K – $120K
Grants / philanthropy	Major gifts + ongoing	$50K – $100K
Total Annual Revenue		$910K – $1.5M

Annual Expense Breakdown

Staffing	ED/GM + COO + 2–3 FT + 8–10 PT + camp staff	$345K – $510K
Utilities	Larger HVAC, lighting load	$80K – $130K
Insurance	Property, liability, D&O, workers comp	$35K – $55K
Maintenance & turf reserve	Larger footprint + premium turf replacement reserve	$105K – $175K
Programming & equipment	Wider program portfolio	$50K – $80K
Marketing & tech	Booking, CRM, advertising	$30K – $55K
Admin / professional services	Accounting, legal, HR	$35K – $55K
Lease / ground rent	Per developer agreement	$0 – $80K
Debt service / capital reserve	If any debt; cap reserve	$50K – $100K
Operating reserve	~5%	$40K – $55K
Total Annual Expenses		$770K – $1.20M

Annual Net Position

$140K – $295K

Surplus reinvested into facility, programs & reserves

About the operating team

Who's behind this conversation.

A facility is only as strong as the operators inside it. This page introduces the operating team behind this proposal — the organizations, the leadership, the model, and the demand profile that already exists. The question of what to build is open. The question of who operates is grounded in years of work that's already happening on the ground in St. Louis.

Co-Operator · 501(c)(3) Nonprofit · Led by Allison Cousins, Founder & Executive Director

City League.

A school-partnered, values-driven youth sports organization built for the families St. Louis sports infrastructure has historically left out.

City League was founded in 2022 to fill a gap that had been widening for years: as youth sports nationally have moved toward expensive, travel-based AAU and club pathways, students without access to transportation, financial resources, or private club systems have increasingly been left behind. City League's answer is school-based athletics — accessible, multi-sport, development-focused, and rooted in the community.

The model is asset-light by design. City League partners directly with elementary and middle schools across St. Louis City to deliver structured leagues in five sports — soccer, basketball, volleyball, cross country, and cheerleading — plus the Champions Cup, a yearlong points competition recognizing schools for sportsmanship, service, and spirit. Beginning in the 2026–27 school year, City League is expanding into surrounding districts as participation grows beyond the city's boundaries.

The organization operates from the conviction that all young people, regardless of background, race, neighborhood, or income, deserve access to a high-quality sports experience. That's not a tagline; it's the operating principle that shapes every league, every schedule, every partnership. Allison founded the organization in 2022 and has built it over four years into the multi-school, multi-sport, asset-light model City League runs today. The operational depth that would fill a permanent home is already here.

The Three Commitments

Multi-sport, not specialized.

Students who play multiple sports as long as possible develop more fully — as athletes and as people. We don't push early specialization, and we don't operate inside the AAU/club ecosystem that has made youth sports inaccessible to most families.

Development first, winning second.

Sports are a vehicle for character, leadership, confidence, school engagement, and academic motivation. Competition matters — but how students compete and who they become through the experience matters more.

School-partnered, community-rooted.

We don't operate as a private club drawing from a region. We operate inside schools, with schools, as a partner to schools. The result is a network of relationships that doesn't exist anywhere else in St. Louis youth sports.

The operational reality

Why a facility matters.

City League serves 6th–8th grade today, but 8 of 11 member schools have asked for fundamental programming in the lower grades, down through kindergarten or pre-K, so kids can build skills earlier. The organization has not been able to say yes. The blocker is not interest, coaching, or organizational capacity. It is the combined shortage of indoor facilities and outdoor fields needed to host more athletes across more age groups.

Increased Demand

8 of 11 schools have expressed demand for fundamental K and pre-K programming so kids start building skills earlier — demand City League currently cannot meet.

Limited host sites

Three of the 11 schools currently absorb the operational workload of running every City League competition — a footprint that already stretches host capacity before any expansion.

Indoor + outdoor

Gym space limits basketball, volleyball, and cheerleading; field access limits soccer and cross country. Adding younger grades requires both.

City League has operated within this constraint for four years — delaying expansion into lower grades, and turning away schools that want to serve their youngest students. The binding constraint is facility access. It is what stands between City League and the families and schools who want more.

850+

Student athletes annually

Member schools

Sports + Champions Cup

4 yrs

Operating as a nonprofit

2026–27

Piloting district model expansion

Co-Operator · Owner, South City Sporting Goods · Youth Baseball Operator

Billy Bixson.

A trained sports operator, owner of a 60-year south city institution, and the operator behind the largest T-ball league in the city.

Billy Bixson holds a master's degree in Athletic & Activities Administration and is the owner of South City Sporting Goods — a south city sports institution founded in 1965 that has outfitted three generations of neighborhood teams, families, and coaches. A longtime south city resident, Billy acquired the business and stewards it today, bringing to this conversation formal sports management credentials, the operating infrastructure of a six-decade neighborhood institution, and active community presence on the ground in south city.

On the programming side, Billy directly operates South City T-Ball, a league serving more than 450 preK and kindergarten student athletes out of Francis Park — the largest T-ball league in the city. He is also co-founder of St. Louis Baseball Club, a south city travel baseball program serving nearly 150 additional athletes. Together, Billy's operating reach and connected programs touch roughly 600 baseball athletes annually, anchored in south city.

The Three Commitments

A neighborhood institution, in trained hands.

South City Sporting Goods has served south city families since 1965. Billy acquired the business and stewards it today, bringing professional sports management credentials to a brand that south city coaches, teams, and parents have trusted across generations. The history is the institution's; the operator discipline is Billy's.

Sports access for every south city kid.

South city families have long had to drive to suburban facilities for high-quality youth sports. Billy's programs and his store both operate on the principle that kids in this neighborhood should have access to the same quality of sports experience available anywhere else in the region — and that access starts close to home.

Trained operator, not a side business.

A master's in Athletic & Activities Administration paired with sixty years of small-business infrastructure behind him. The combination is rare — most youth sports operators are either credentialed academics or community veterans. Billy is positioned across both.

~600

Baseball athletes in operating orbit

1965

South City Sporting Goods founded

450+

T-ball athletes at Francis Park

~150

Travel ball athletes (St. Louis Baseball Club)

4 yrs

Partnership with City League

Why this coalition for this site.

The case for an operating coalition rooted in south city.

→

Demographic alignment is exact.City League's served population maps directly onto south city's. Working-class, immigrant-rooted, predominantly families of color. There is no learning curve here — we already know how to serve these families because we already do.

→

Roughly 1,450 student athletes already in operator orbit.850+ across City League's five sports plus Champions Cup, and ~600 baseball athletes between Billy's Francis Park South City T-Ball league and the affiliated St. Louis Baseball Club travel program. This is not "build it and they will come." The athletes are already here, in operator hands, today.

→

Two operators, complementary muscle.Different organizations, different operating capacities, shared decision rights, and four years of working trust — with intent to continue deepening the partnership. City League brings 501(c)(3) infrastructure, school partnerships, and multi-sport breadth across five sports plus Champions Cup. Billy brings the largest T-ball league in the city, credentialed operator background, and stewardship of a 60-year south city institution. Neither could fill the facility alone; together, the coverage is layered.

→

The market gap has been unaddressed for two generations.Premier youth sports facilities in St. Louis are suburban — WWT (Fenton, ~20 mi), Lou Fusz (Earth City), Creve Coeur. South city families have driven to those facilities for decades. A site at Kingshighway and Chippewa serves a population those facilities were never built to reach.